Some of the most lucrative eCommerce ventures are online shops and online marketplaces. Affiliate marketing is also another profitable eCommerce venture. With a simple website, you can sell or market to unlimited numbers of people, worldwide. These types of ventures are fast becoming the mainstream in Zimbabwe. I have lost count of the number of eCommerce startups I have interviewed in the past 3 years. We still have a long way to go but, as a nation, we are making good strides. Just imagine the era when internet infrastructure becomes ubiquitous in Zimbabwe. Not just that but also reliable data is affordable across the board; imagine the growth in eCommerce we will witness in Zimbabwe. Anyways, today I am profiling one of Zimbabwe’s largest online marketplaces – Online Musika.

Who Online Musika Is

Online Musika is one of Zimbabwe’s biggest online marketplaces which allows both businesses and entrepreneurs to open their very own online shops and sell nationwide ensuring quality delivery through the Online Musika Delivery Team. Online Musika facilitates consumer to consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Zimbabwe and abroad.

When And How Online Musika Started

Online Musika was founded in early 2019. The problems people faced when trying to look for certain products or services they loved gave birth to Online Musika. It was (and still is) characteristic for Zimbabweans to get to the walk-in shop by shop looking for just one thing they wished to buy. This was made worse by the fact that many businesses lacked (still lack) an online presence.

This led to such businesses having their market geographically constrained. Online Musika came in to solve it all by giving the Zimbabwean consumer a chance to search for their products or services through the click of a button. In the same vein, this lets sellers sell their products or services to all corners of Zimbabwe with their delivery completely on the Online Musika Delivery Team.

Services Online Musika Offers

Online Musika offers a wide range of products or services to Zimbabwean consumers from electronics, and hardware, to babywear, cosmetics, and many more. The best part is that it offers customers pay on delivery option; this is a service that most eCommerce businesses in Zimbabwe do not offer at the moment. Consumers can opt-in for the cash on delivery option and pay upon delivery once they receive their stuff.

Online Musika’s target market is mainly Zimbabwean Consumers, Entrepreneurs, Business People, Startups, and Businesses to bridge econometrics in Zimbabwe. Any person in Zimbabwe is eligible to buy, sell, or market online, risk-free on Online Musika.

If you wish to shop on Online Musika and get your stuff delivered to your doorstep you can kindly click here.

You can open your Online Shop on their platform, by simply clicking here.

Online Musika also has an affiliate marketing program. This is a great opportunity for you to earn passive income as an Online Musika Affiliate. You can become one by registering by clicking here.

Challenges Currently Being Faced

The biggest unique value proposition that the online marketplace should wield is having a comprehensive product and service range. Online Musika cites that their major constraint presently is not yet providing for every category a consumer needs. They would like to provide every product or service any customer wishes to buy.

Open To Business Or Investment Partnerships?

Yes, Online Musika says they are open to business or investment partnerships.  They gladly welcome any individual, group of individuals, or other businesses wishing to invest or partner.

The Online Musika team is a group of dedicated people, passionate about growing eCommerce in Zimbabwe. If you want to contact them, you have several options. Online Musika is available on WhatsApp, their contact is +263 714 175 055. You can also contact them via email at They are also on Facebook, Instagram, Twitter, and YouTube.

The thing I like the most about Online Musika is how they have built a platform that has something for everyone. If you are a startup or entrepreneur, there is something for you. If you are a business or business person, there is something for you. If you are interested in affiliate marketing there is also something for you. Then of course there is something for the customer. This is what makes up a good online marketplace and I am confident Online Musika is well-positioned to reach the apex of online marketplaces in Zimbabwe.