We are still on the traditional media or marketing advertising ideas for Zimbabwe series. So far, we have covered radio advertising and billboard advertising. You would benefit a lot by going through those articles. Now we are on print ads. It is one of the advertising domains that many businesses in Zimbabwe ignore. You may be missing out on some engaging lead-generation opportunities. Of course, the internet and social media are here. Regardless, there are still many prospects which can best be reached using print ads. Here are some print ads advertising ideas for Zimbabwe:
Branded Merchandise (Merch)
I decided to mention this here first because many businesses are sleeping on this. Merchandise is household, personal use, or commercial goods, wares, and commodities, sold wholesale or retail. This means you can brand any of such items to spread brand awareness. Stuff like t-shirts and caps are often the common types of merch around, but the possibilities are endless. Think of, for instance, a branded t-shirt – it is akin to a moving billboard in a way when someone is wearing it. I highly recommend that you look into this for your advertising efforts in Zimbabwe.
Regular Publications
This is a broad cluster which is why I named it as such. Some of the top considerations here are newspapers and magazines. Such publications still have a substantial readership in the 21st century. What is important is to target strategic publications, given your target market. For instance, let us suppose your line of business is in mining, tourism, or agriculture. It is wise to look out for regular publications in those fields.
In other words, placing ads in niche publications is much better. That way, chances are high; anyone who comes across your ads is a likely lead. Remember that you must also prioritize the online side of these publications. Often time regular publications have print and digital formats. Being featured in both increases your chances of generating leads. This applies to virtually all other ideas we will discuss in this article.
Posters And Fliers
You also have to invest in these to propagate print ads. Posters will be put up at strategic spots. It is essential that you put them up where it is permissible. Regardless, you still have to consider the human and vehicle traffic dynamics. It is prudent to put up posters that people passing through or nearby cannot help but notice. Fliers are largely for handing out to people. Do not make the mistake I often see many businesses making. Do not just randomly pass out fliers. Be systematic in how you do it. Hand them out to people who fall into your pool of prospects.
You can easily determine whether you are doing so by checking. Check how many of your fliers you will find thrown around. If there are too many, then you must consider changing strategy. It is not just about handing out fliers. You must be serious about quality and content for both posters and fliers. Someone is more likely to read and or retain a good-quality poster or flier. The same applies to having relevant, minimalistic, and useful content on them. I have discovered many businesses through these types of print ads. If done well, they do work.
Pamphlets Or Product Sheets
These are strategic, especially for products or services characterized by several features, particularly technical ones. However, you can always figure out how to create such for any business. Generally, customers, prospects, and leads need detailed information on what you are selling. Providing pamphlets or product sheets is a sure way to grab their attention. You can attest to how it is uncharacteristic for you to throw away a well-designed and detailed pamphlet or product sheet. So long they are in colour, people will probably read, keep, and even share them with others.
Another approach to this worth mentioning is company profiles. This is a variation to pamphlets or product sheets. Of course, company profiles are to be given to certain prospects, e.g. other businesses, business partners, and the like. A company profile is a ready and detailed answer when someone asks, ‘What is your business or company all about?’ Another variation here, though minimalistic, is business cards. Business cards can be a potent print ads advertising tool if used strategically.
Banners
Banners are another great print ads advertising idea to explore in Zimbabwe. There are many different types of banners to choose from. I can guarantee you that you will find something that fits your budget. What I like about banners is that you can use them for the long haul. If you want to save costs, you must design timeless generic banners. In Zimbabwe, you can easily find a company that specializes in printing banners, amongst other things. There are so many such companies in Zimbabwe. This is probably one of the reasons why prices are mostly affordable nowadays. You also enjoy the convenience of having countless graphic designers to choose from.
Signage
Signage refers to signs collectively, especially commercial or public display signs. Signage is primarily designed to convey important information. Thus you can use signage in-store, near your business premises or any other strategic spot(s). Signage can be branded, promotional, directional, and so on. For example, a board or signpost indicating a restaurant in a particular direction can lead to its discovery by prospects. There are so many ways to make use of signage.
These are the core print ads advertising ideas to consider in Zimbabwe. There is vast room to expand what we discussed into endless possible applications. You can mix up these ideas to come up with hybrid approaches too. Never completely throw print ads out of the window. They are still relevant!
