The 2022 FIFA World Cup in Qatar kicks off on the 20th of November. It shall run from the 20th of November to the 18th of December 2022. That is almost a full month of soccer action. It was reported that over 3.5 billion watched the 2018 FIFA World Cup in Russia. That was over 50 per cent of the world’s population. That clearly shows you how engaging soccer world cups are. We are less than a week from Qatar’s 2022 FIFA World Cup. It is projected that as many as 5 billion people will be watching. It is time to make some money and here are some 2022 FIFA World Cup business opportunities for Zimbabwe.
2022 FIFA World Cup-Centric Monetized Viewing Centres
The grand idea here is to set up and monetize a viewing centre. I understand this will be easier for those who already have outlets such as bars, restaurants, hotels, etc. Regardless, without an outlet of your own, you can still figure out how to set up one. Monetization can take on several forms starting from people actually paying to enter. However, the most engaging approach is to have people over and maximize their buying stuff there. This involves their buying drinks, snacks, and any other available foodstuffs. Some people prefer to watch soccer with several other people. This is Zimbabwe so remember that unscheduled power cuts are a thing. These are some of the factors that make viewing centres a lucrative business venture. Just make sure you will have backup power such as a generator.
2022 FIFA World Cup Themed Watch Parties
This is a variation of the monetized viewing centres in a way. Again, getting as creative as you want is up to you. A basic approach you can employ here is to charge participants a certain amount. Then you will provide a stipulated number of perks they will get as they watch the soccer matches. You could even arrange to book a spot somewhere. Alternatively, you can charge (or not) for entry, then sell and have them buy stuff onsite. This is a business idea you can even do at your house, just as long as you will not infringe on neighbours’ rights. I am just triggering your creative juices here, but overall, meticulous planning will be needed.
2022 FIFA World Cup Merchandise
The easiest approach is to source and sells 2022 FIFA world cup themed t-shirts, caps, and jerseys, amongst others. Customized soccer jerseys are typically a hit during common soccer championships, e.g. UEFA. The FIFA world cup is no exception, as the demand for customized soccer jerseys will be there. Do not just end at customized soccer jerseys only. Think of other sought-after items that you can customize. (Somewhat unrelated in a way, but I just thought of FIFA world cup themed cakes. They can be a huge hit during this time). The customization element is what most people want, so there is more money in that. You can also sell related accessories (but themed), e.g. branded wristbands, posters, and the like if you can get your hands on some soccer memorabilia items.
Mobile Food Services
There is no doubt there will be soccer fans gathered in many places. There will also be increased movement during the duration of the 2022 FIFA World Cup. There will obviously be people who will, at some point, need to eat or drink something. You can tap into that pool by offering mobile food services. Mobile food services, in this sense, can take on many possible forms. You can use the mobile food truck or food cart approach. The other one can involve preparing your foodstuffs at home (or somewhere) and moving around selling. The idea will be to target soccer-viewing hotspots. The thing is, some people might be watching, say, from a bar. Yet there might not be any foodstuffs available, e.g. meals, hot dogs, fries, and the like. Those are the kinds of loopholes you are to look for and capitalize on. The possibilities are endless here; think outside the box.
2022 FIFA World Cup- Oriented Content Creation
We are living in an era where content is ruling like never before. Consider almost every notable socialite in Zimbabwe right now; they are making money from content creation. Before, during, and after soccer matches, I know people love doing analyses. Generally, people also love to have somewhere they can access accurate, real-time information. These are aspects you are to take advantage of in content creation.
Let me give an interesting but not directly related example. I followed the Johnny Depp and Amber Heard defamation trial. I did not really follow the actual live proceedings. I used summarized or analysis-like presentations by certain content creators. I was stunned to see that most of these content creators’ videos on, e.g. Facebook and YouTube got millions of views. They rode on the popularity of the trial and made money just like that.
That is the same idea here for the 2022 FIFA World Cup. Find a way to ride on the wave. If you already have active social pages or channels, then take them off. If not, you can still start right now and start making money. Some of the content creators I mentioned just now were accounts they created specifically for that trial. Start gearing up now. You can also venture into blogging if persuasive and engaging writing is your strength.
These are some of the 2022 FIFA World Cup business ideas to venture into in Zimbabwe. They can also inspire you even to realize more business opportunities. If this spoke to you, then now is the time to start preparations. If you play your cards well, you can make lots of money in just a month.
