Recruiting new employees is often a recurring part of running a business or company. It would be best never to take that as a routine, though. Who you hire is crucial to the success of your venture. Remember that a chain is as good as its weakest link. One wrong hire can create serious problems that can have far-reaching ripple effects. There are so many things to consider when hiring new employees. If we were to detail all of them, that discussion would stretch for eternity. Today our core focus will be communicating your company vision when recruiting new employees.
Dangerous To Major Solely On Job Description
Many companies or recruiters often need to catch up on this. When recruiting employees, they tend to major on what the employee is expected to do – the job description. Yet that will usually end badly because you will be putting the cart before the horse. When new employee comes into the fold, they are coming to feed into the company vision. Whatever their job roles will be will be aimed at contributing to the company vision.
Thus it will only make sense for you to expect an employee to effectively do that with a clear understanding of the company vision. You’ll need to go at length and in-depth to unpack your vision statement to prospective employees. Remember what a vision statement captures. It captures an aspirational description of what your company seeks to achieve and accomplish in the short, medium, and long-term future. It guides any course of action for a prospective new employee.
Prospective Employees Now Big On What A Company Is And Stands For
There used to be a time when it was normal for people to get employed solely for the paycheck. Even today, many people still solely consider that over all else. Especially when unemployment is rampant, many people ignore all other aspects. Regardless, there are rising trends amongst job seekers nowadays. They are increasingly concerned about what a company is and its stands for. What are the values and goals of your company? That, of course, is encapsulated in your company vision. Prospects now highly consider whether or not their values and goals align with your company’s. You need to communicate your company vision. There are many reasons why this is paramount; some of them are:
You Get To Attract The Right Employees
Here is the thing: if your company vision and someone’s personal vision match, that person will enjoy working for you. They will most likely easily blend with your company culture. They will also most likely execute their roles exceptionally well. By communicating your company vision, you will be dangling bait to attract the best people.
Prospects Get A Feel Of What To Expect Beforehand
Supposing one has decided to accept your job offer, they get to know what to expect. This will be good because one can condition themselves rightly rather than have the wrong impression. Then overall, prospects get to make well-informed decisions instead of making blind commitments. When one knows your company’s vision, they can effectively decide whether or not to stick around. For instance, if your company’s vision does not align with one’s preferences, they can look elsewhere. They will make this decision with peace because it will be informed. Communicating with your company enables prospective employees to simulate what working for you will be like.
3 Best Ways To Communicate Your Company Vision To Employee Prospects
There are many ways through which you can communicate your company vision. The best approach is to start the process before you have even shortlisted anyone. Here are three some of the best ways you can use to communicate your company vision:
Job Adverts
When looking for new employees, you advertise the vacancies. Do not let that go to waste because it is a great opportunity. You can use the job ad to communicate your company vision. For some of you, you have likely seen job ads on LinkedIn. You will attest to how lengthy the job ads tend to be. This is because most recruiters or companies go to length in communicating the company vision. The company vision must be intertwined with the job description and other job requirements. One of the good things about this is that it filters imperfect employee prospects immediately. Remember how that more and more people consider whether or not a company’s vision resonates with theirs.
The Interview Process
The next best platform to communicate your company vision is the interview process. There are many points along that process where you can share it. One of them is incorporating company vision aspects into the interview questions. You could also ignite a conversation that necessitates the need to communicate it. This will help prospects determine whether they will find a perfect fit within your company. This will also help you assess a candidate’s suitability in fitting into your company vision.
Networking Events
Networking events are integral in running a business. Often, people think of them by discovering customers and other key stakeholders. Yet networking events are also strategic in attracting new talent. I want you to know that you should take advantage of these platforms to communicate your company vision. Be it online or physically, networking events are reasonable. You can leverage them in putting your company vision out there.
Now you know how important communicating your company vision is when recruiting new employees. Never have a scenario where new employees get hired while clueless about your company’s vision. Please ensure you have working systems communicating your company vision before someone applies to work for you. This is central to attracting and retaining top talent.
