If there is an area you must master as an entrepreneur or business person it is sales. Failure to realize sales is one of the biggest causes of failure in business or entrepreneurship. That is why this is a subject we shall always discuss from time to time. You need to ensure your sales management is intact. You must formulate a sales strategy and implement it. Then you must monitor and evaluate your sales performance. You also have to conduct analyses of customer behaviours. Anyways, this article is about sales tips to boost your sales performance.
Of Prices: Perception Matters Most (Not The Price Figure Per Se)
It is common knowledge that goods and services can be considered cheap or expensive. As much as those considerations are premised on the price figure, there is more to it. You must work more towards building a certain perception in the minds of the customers. It should come to a point where customers perceive value in your brand more than the price figure. That way people will be driven to buy mainly because it is you and not being bothered by the price. You must influence their perception (especially by playing into their psychology). You have to marry persuasion and psychology. I once did an article where I discussed 4 psychological hacks you can use; check it out.
Online Just As (Or Even Harder Than) Offline
Some people struggle to realize sales online because of wrong assumptions. They assume just because you are operating online sales will come easy. This conditions them to not put much effort into prospecting for sales. Realizing sales online is just hard as realizing sales offline, maybe even harder. You must put in the work! Never make the mistake of underestimating the amount of work needed online to get sales.
Figure Out High ROI Activities And Prioritize Them
All the efforts you put in are meant to produce results. Whenever you put in any money and resources you are expecting a return on investment (ROI). However, not everything will produce a significant return. The various activities have varying returns on investment as well. Your homework must be to figure out which of those activities have the highest ROI. Essentially, which of your activities have the biggest influence on producing sales? When you figure them out, prioritize them! Maybe it is influencer marketing. Probably it is content marketing. It could be email marketing. These are just some examples. Find out what works best and prioritize that.
You Need One Mentor (Not 58)
When it comes to anything in life you need a mentor. The area of sales is no exception, having a mentor would be beneficial. It can be a direct mentor or an indirect one. For example you can religiously follow someone say, online. By so doing that person’s impact on you can end up being equivalent to that of a mentor. Anyways, the important thing is that you must have just one mentor. Having countless mentors will become confusing for you. Not two mentors are the same so having too many will be counterproductive. Find and stick to just one mentor when it comes to sales.
Most Important Sales Soft Skill – Empathy
Soft skills are extremely important in all human endeavours. In the field of sales one of the key soft skills is empathy. Empathy is understanding and entering into another person’s feelings. In essence this puts one at a position where they can see things from the next person’s perspective or experience. In business you are principally endeavouring to meet and satisfy customer needs. You can only do that best by being empathic (or empathetic). This brings to the fore the importance of being an active listener. This is essential to closing sales.
Thrust Should Be To Help Not Sell (Sales Will Become Automatic)
Most of you make the mistake of trying to sell rather than help. It sounds funny I know but that is the secret to realizing sales. When all you do is clothed with the aim to help customers, sales will be easy. When people come to your brand they are not coming to buy per se. They have particular pain points and need you to help them. If you can consummately help them sales will be easiest thing for you.
Referrals Are Key
You can do all things possible to get sales but nothing beats referrals. Referrals can be the biggest driver of sales for your brand. You should build a system that encourages and rewards referrals. It is interesting to know that referrals can come simply from providing wholesome customer experiences. People are generally wired to refer to or recommend brands that provide satisfactory service.
These are 7 sales tips that can boost your sales performance. They work for anyone, from sole traders to multinational corporations. We are not done yet, there are still more sales tips to discuss but in another article. Be sure to check it out so that you have several sales tips to use.