Recently we discussed the subject of social commerce. We looked into how you can formulate a social commerce strategy for your business. Social commerce is the buying and selling of goods or services via social media. Social media has become such an indispensable constant, especially in business nowadays. Since 2018 most of our discussions have not been complete without mentioning social media. Today we shall be looking at online calls to action (CTAs) you must use for maximum conversion in business. By the way, conversion refers to when a prospect takes a particular action that a business considers beneficial to its bottom line.
Important To Note
How you apply these CTAs depends on the social media platform. Features of social media platforms differ. As such, that informs on how the CTAs will be composed or propagated. The thrust here is to give you the fundamental principles or ideas. There are no limits on your creativity in applying these CTAs to your social commerce efforts.
For Generating Likes
In social commerce, likes do mean a lot. For example, a like is a metric that shows engagement. Suppose your content or page is characterised by many likes that boost your brand image. It will get your business considered because other people consider something other people like. Thus in social commerce, it is vital that you put effort into generating likes. Examples of effective CTAs for this are ‘Like if you agree’, ‘Double tap if you agree’ (on Instagram), ‘Like if this post…’, ‘Like it?’
For Generating Comments
Just like it is for likes, comments are an essential engagement metric. Comments are even more valuable because their contents also provide important insights. You can draw inspiration for business strategies by studying your audience’s comments. That is why you must nudge people to comment on your content. Some potent CTAs you can use to generate comments are ‘Comment if you have any questions’ or ‘Let us know what you think’. You could also use ‘Do you agree? Comment below’ or ‘Which one is your favourite?’ You can also say, ‘Drop a comment below if…’
For Boosting Shares And Tags (Or Mentions)
That is good when people like and comment on your online content. However, that is limited in that it only ends with those people. Let us suppose 100 people either like or comment on a particular post you made. If they were to share the post or tag other people, that would have a multiplier effect. Definitely, the likes and comments will significantly increase. All that will mean your brand awareness will soar as well.
Look at posts on social media that generate thousands of likes and comments. You will notice a constant – there are lots of shares and tags. You use CTAs that provoke people to share your posts or tag others. Some examples of CTAs for this are ‘Tag a friend who…’ or ‘Tag someone who….’ You could also say, ‘Share this with someone who….’ Some CTAs here can be tailored for online contests. For example, as part of the eligibility criteria you can say, ‘Tag ten friends to stand a chance to win.’
For Generating Leads
All that we have discussed so far should culminate in generating leads. In other cases, you can start with these CTAs we are about to cite. It really depends on the context and circumstances behind the content you would have posted. The core principle is that at some point, you should endeavour to generate leads. A lead here is a prospective customer. This means if someone positively responds to the respective CTA, they will likely make a purchase. CTAs you can use here are ‘Get a free gift by clicking the link’ or ‘Download by clicking the link’. You could use ‘Sign up for free by clicking the link’ or ‘Start your free trial by clicking the link’. ‘…in the bio’ is often used when posting content on Instagram.
For Boosting Sales
Then you can use strategic generating or boosting sales. Here, an example of a CTA is ‘Place your order by clicking the link’. You can also use ‘Book your seat by….’ Another easy but effective CTA is ‘DM if interested’ or ‘DM for more information’ It is important to note when generating leads, generating sales, or boosting sales, you have to redirect people somewhere. Ideally, you have to redirect them where they can go through the purchase process. Ensure to make the process is seamless and short.
The general approach is to start with a goal in mind. Is it for likes, comments, sales, shares, or leads? You then brainstorm and come up with an alluring CTA. The final step is to strategically stagger the CTA throughout your post. Place it near or at the beginning, in the middle, and near or at the end. CTAs not only ignite two-way conversations between your business and audience.
Most importantly, it gets people to do what you desire them to do. Of which that will be strategically tied to them purchasing your product or services. Start implementing these CTAs this year and see your social commerce expanding. Always remember any content you post online without a clear CTA yields limited to zero results.
