We are now in summer, a season most people love due to its suitability for outdoor activities. It is evident already as there are more sporting and entertainment events now than 2 months back. We did cover some winter-related business ideas, and I am sure you made some money. Clothing is always a major theme, especially when relating it to weather seasons. Right now, you can make some money by selling summer clothing. There are summer clothing business ideas you can jump onto immediately and start making money. Here are some of them for your consideration:
Trending Summer-Themed Clothing
There is a broad range of summer-themed clothing. Some common items are t-shirts, vests, rugged shorts, rugged shirts, and denim products, among others. There is a lot to choose from and you can niche in so many different ways. For example, you can choose to be universal, i.e. catering for both genders and all age groups. Alternatively, you can focus on one gender, or you can focus on one or more specific age groups.
Your decision here should be supported by market research. I have noticed that what might sell somewhere might not necessarily sell elsewhere. You must also do your best to sell what is trendy as most people are particular about that. Consider this past winter how that teddy and faux bucket hats were trendy; they still are. Even bucket hats, in general, are trendy in summer. That is what your business strategy should be premised on – current trends!
Summer Shoe Wear
Open shoes are mostly a hit during summer times. For example, one of the most trending items right now is crocs. Sneakers, slippers, Birkenstocks, and other light and well-aerated shoes sell quite well during summer. Bear in mind that the shoe business is quite lucrative if done well. There are now a number of shops in almost any central business district exclusively selling shoes. You can choose to sell brand new ones, or you can go the second-hand bales route. Whichever route you take, you need to consider that your pricing strategy is central to success.
Swimming Wear And Associated Gear
Summer is a time when a number of people go swimming. As such, swimming wear tends to sell well during summer. Some also go beyond to go on fishing trips and the like. This makes the sale of fishing gear also strategic during summer. In summer, pool parties are also a thing, and you can cater to that segment. This line of business deals with a highly segmented and sparse market. This means you need to be strategic about where you position yourself.
That is why it would be smart to leverage a lot on eCommerce. That way, you can do your market targeting with relatively lesser costs and lower risks. If you happen to be close to or reside in areas where their water bodies, e.g. dams or basically tourist resorts, that can be strategic. It would most likely be easier to reach a substantial market.
Sporting And Gym Wear
Summer is also a time when more people work out. During the winter, many people would have been docile for the most part due to low temperatures. Summer presents a great opportunity to break a sweat and burn some fat. More and more go for basic jogs or all the way up to full workouts at gyms or elsewhere. This presents a widespread market for sporting and gym wear. In Zimbabwe, I have noticed that the workout culture is on the rise so take advantage of that. This would also suggest that you can sell other associated items. For example, juice or water bottles, gym bags, towels, and the like.
Due to the relatively warmer temperatures, there are items that become most handy. Items such as sunglasses, umbrellas, caps, hats, and bags are some of them. These are basically that can be put on, used solely, or can be auxiliary to other summer-related activities. That would be best informed by the target market you wish to cater to.
There is lots of competition in this domain, so you need to have a unique and superior value proposition. You should price competitively, and you should sell trendy stuff. Leverage immensely on the internet and social media to market and sell your stuff. Ensure that you are also attentive to market dynamics so that you stay ahead of the trends. You must also endeavour to offer wide and broad product ranges. You must ideally have almost everything for anyone in whatever niche you settle for. Above all, provide the best customer experience!