Local companies, especially the bigger (and older) ones, are not known for their willingness to embrace new things. While the 21st century plods on and continues to wreak havoc on long-established business norms and practices, most of these companies are more than content to scoff at the continuous change that is happening in the business environment all around them.
That is why some companies are still holding onto job positions that have become endangered (if not already extinct) in most parts of the business world. They do so at the expense of them adopting the newer job designations (most of which are courtesy technology) that would help these companies operate both more profitably and efficiently in the modern world.
Let us look at just a few of the job positions that companies of all sizes should start to seriously consider hiring for.
Social media manager
Platforms like Facebook, Twitter and Instagram have become the internet’s most preferred and frequented destinations. These social media giants command billions of eyeballs and they have become the channels of choice for brands and their customers to interact with each other.
While a lot of company executives either do not have the time or the knowledge to manage (or even create) their businesses’ social media presences, some are still able to appreciate these platforms’ potential for both marketing and customer interactions. In recent years the more forward-thinking among them have started hiring people whose sole responsibilities are to manage their companies’ social media presences. While some companies have wholeheartedly embraced social media some have merely delegated this responsibility to their front offices or IT departments as mere afterthoughts. There are plenty of local companies out there that have demonstrated the necessity and effectiveness of teams (or individuals) dedicated to social media management to their marketing efforts.
Big data analyst/data scientist
Due to digitization and the rapid improvement of our ability to collect, share and store even the most mundane of data, the volume of this continues to grow at an exponential rate. As this amount increases, our ability to glean or salvage any useful information from it are severely limited without the help of the special set of skills that professionals such as data scientists can provide. These analysts can use the already gathered information to discover useful trends and patterns. As an example, they can zero in on market demands and customer preferences without the need to resort to the less effective traditional market research techniques.
In the internet age, consumers are spoilt for choice and it has become increasingly difficult to acquire and hold onto their attention long enough to make any kind of adverts effective. The internet not only gives your customers access to the world but also exposes them to other advertisers from around the globe who are also competing for their limited attention. With that much scramble for your customers’ attention, content marketing is one of the few means of advertising that can still be effective without breaking the proverbial bank.
A content marketer’s role in the company will be to help plan, create and share valuable content that attracts and converts prospects into paying customers and existing customers into repeat buyers. The type of content produced and shared depends on what is being sold.
While companies can create the required content using their existing staff, this is time-consuming and may distract them from their core duties. Also, they may lack the skills and talents that someone hired specifically to do this would have. That is why some companies hire content creators – people whose jobs are solely to write content which your customers may find useful. This allows you to build rapport with both your current and future customers.
Growth hackers specialise in developing new marketing growth programs, testing and then executing these programs. These are people who marry marketing and technical expertise to boost a product or service’s uptake by its target market.
While this role is more common in early-stage tech startups, bigger and more established companies that are launching new products may find these people to be valuable.
In recent years some products have proved themselves resistant to traditional marketing methods. It has become a somewhat familiar tale where otherwise formidable companies throw large sums of money to fund futile attempts to generate interest in their products. Such companies would have found growth hackers to be handy additions to their marketing arsenal. The most skilled of these people bring the culture, innovation and skills that have in the past allowed tiny businesses to come out of nowhere and run circles around entrenched behemoths.
In addition to the jobs listed above, some companies instead choose to adopt the practice of just renaming traditional jobs to make them more appealing to the so-called Millenials – but more on that another day.