If you are into business or entrepreneurship at this age, you must master digital marketing. At the very least, you need to appreciate it greatly. We have had many discussions on the subject so that you can benefit from that. For instance, digital marketing jargon explained. You may be familiar with the importance of staying updated on trends. We live in a world that is characterised by many dynamic trends. Particularly for digital marketing, trends are essential and ever-evolving. Here are some digital marketing trends for 2023 you must know:
The Continued Surge In Influencer Marketing
This is evident in Zimbabwe. It is especially so for small businesses. Most of the content you watch on social media is riddled with ad placements. I am sure you can attest to this from the skits or dramas you watch online from your favourite comedians or socialites. That trend is not only confined to Zimbabwe. It is a global trend, and you must ride it, especially as a small business. This is because it is highly effective in building brand awareness and generating leads. You do not necessarily always have to engage high-profile celebrities. In Zimbabwe, many personalities have substantial followings online; consider those. Their rates or terms are usually reasonable and affordable.
A Significant Rise In The Use Of Chatbots
You might have already noticed this by now if you use digital services a lot. Artificial Intelligence (AI) is on the rise. There are now countless applications of AI in the business world. One area that has been significantly growing is the use of chatbots. ChatGPT is a case in point, amongst several other large language models (LLMs). Regardless, chatbots are now widespread and even common on instant messaging platforms. The other day, I was talking about the InnBucks Zeet Chatbot, a dedicated WhatsApp Chatbot available round the clock at +263 781 331 731.
Through that chatbot, you can transact, reset your pin, get information on what InnBucks bank is, and find out how much it will cost to send money. You can also get a statement of account and assistance when you send money to the wrong person. You can ask where to collect money, do your KYC, and engage an agent with any query. This is an example of the many applications of AI-driven chatbots. In business and entrepreneurship, you must find ways to use chatbots. This trend will only grow and is pivotal to customer relationship management, amongst other things.
More Focus On SEO For All Forms Of Content
Mostly, people have been more focused on SEO for written content, e.g. blog posts, articles, and the like. However, not many have been doing this for image and video-based content. I guess it could be because they feel it should just be engaging. After all, it is visual. There is a shift towards considering the SEO dynamics of image and video-based content. This involves the actual content of the visuals and the captions or descriptions accompanying them. This is a significant trend that you should ride on. It is particularly important to influencer marketing, for instance. It is expected that an influencer may not be conversant with the tenets of SEO. That is why you now need to understand and apply SEO practices to all forms of content. Those already doing this are reaping the benefits, so do not be left out.
Niche Is Becoming More Granular
Specificity in content creation has always been the hallmark of digital marketing. For any digital marketing to be effective, there must be accurate and specific targeting. That is why you have always heard me emphasising the importance of niching. That is all well and good. However, we are now seeing niches becoming more granular. I mean here that the specificity details are becoming more refined and in-depth.
For instance, teenagers in Zimbabwe are an example of a niche. That niche can be broken down several times over into more niched niches. For instance, teenagers from A-schools resident in Masvingo Province who are active on Facebook are a more granular niche. I am sure you get the gist of it. You need to delve deeper into your niche to increase engagement and generate more leads. This is a growing trend in digital marketing you must adopt right now.
Digital marketing is a no-brainer in this day and age. You have to start it now if you had not yet. Of course, you have to balance it out with traditional marketing. These four trends will help streamline your digital marketing approaches this year.
