The times we are living in are digital technology based in every facet. There is digital technology behind you to make a phone call or to instant message. For you to do any financial transaction, there is digital technology behind that. Marketing is now largely done via the internet and social media; that also entails digital technology. The list is infinite, but the bottom line is that businesses cannot thrive without digital technology. That is why it is essential that small businesses seriously consider strategically adopting digital technology. To help you in that regard here is how to approach digital technology adoption as a small business.
Start Small And Steadily Add More Layers Over Time
The beauty of digital technology is that you can start small and grow over time. The idea is to add on more layers strategically over time. This approach allows gathering insights and making the right decisions moving forward. When you add a layer, it brings about certain changes that you will analyse. They will inform you on what best to do next. You can also add in the A/B testing approach – there is an article I wrote on A/B testing; kindly go through it. As you do this and add more layers, this has a cumulative effect. It will take less, more manageable, and mostly cheaper efforts to do it layer by layer.
For example, let us suppose you want to develop a digital footprint as a business. You can say, start off by setting up a WhatsApp Business account. You can also buttress this by opening WhatsApp groups for advertising purposes. Most Zimbabweans operating runner businesses or shops are doing this with effective results. Then after some time, you can move on to opening up social media accounts solely for the business. You can start with Facebook, run it for a while and possibly add Instagram or Twitter. After some considerable time, you can step up to a website for the business.
These layers can be lined up gradually over a number of months, for example. I just used a relatable and simple example but that is the basic idea – small and steady increments over time. Trying to adopt everything at once can compromise your ability to succeed.
Consider And Study Other Small Businesses’ Digital Technology Adoption Journeys
There is nothing new under the sun; what you are trying to do has most likely been done before. There are those who have tried it and failed and those who did succeed. Both are invaluable learning sources in your quest to go down the same road. The ways through which you will study such case studies are varied. You can do so through desk research or you can engage them if possible. Learning from real-life practical examples is more valuable than mere theory. The best thing to do is to consider examples from your area of focus.
Let us suppose you are running a small accounting firm as a business. Considering other accounting firms that tried out technology adoption would be wise. You basically want to understand what they aimed at, what they did, and the results that came out. Then you will have solid premises upon which to draw insights or conclusions. This all shows the importance of your competitors – they are insightful sources of practical lessons.
Have A Long-Enough Projection Into The Future
When it comes to digital technology, you would not want to trail behind the others. This is of particular concern, especially considering digital technology advancements’ nature. Advancements are usually rapid and fast-paced. This means what is trending and relevant now can quickly fizzle out as other advancements step in. This presents a paramount issue of having a long-enough projection into the future. You want to be able to adopt digital technology that will be relevant for the long haul. If you do not make this consideration, you can invest lots of resources and effort into technology that might become obsolete in less than a year.
You need to do thorough research and consult professionals to help in choosing the right technology. There are numerous variables that come into play when looking to adopt digital technology. I am sure you realize this demands a lot of well-researched decisions, so do not take it lightly. Do not rush into adopting technology and project long enough into the future. Ask yourself questions like, will this technology still be relevant 5 or 10 years from now?
That is basically it; start small, steadily add more layers, study other small businesses, and project far into the future. Digital Technology, especially for novices, can be a bit complex. You have the benefit of countless experts you can engage. Take advantage of online resources or platforms you can use to learn the tenets of technology adoption as a small business. YouTube is on a platform where you can find detailed case studies that can benefit you. Remember, simplicity is the ultimate sophistication; in all your efforts, aim at simplicity.