There is no doubt about how Information and Communication Technologies (ICTs) now permeate every part of the human experience, directly or indirectly. You often hear me emphasizing the importance of businesses or startups being present online. Online presence is imperative if the benefits of digital marketing are to be fully appropriated. For you to be firmly rooted in those areas you need to have the necessary tools. You need to have the hardware components that enable you to access the internet and everything else. ICT is primarily anchored on two pedestals namely, hardware and software. Today I am profiling a Zimbabwean startup, UNIQ Frontiers, whose focus is catering for all your needs in those areas.

An Overview Of UNIQ Frontiers

UNIQ Frontiers is a comprehensive ICT company focusing on hardware sales and after-sales support services in ICT to both corporates and retailers. UNIQ Frontiers started as an idea back in 2007, only materializing in 2016 when it was formally registered. To date, they have achieved partnership status with renowned brands such as Dell, HP, TrendMicro, McAfee, and Unify Atos their flagship mainstay brand, just to name a few.

Services Offered By UNIQ Frontiers

Their broad range of services encompasses:

Server Sales Installation And Virtualization

Data Center Cabling And Design

VoIP PABX Installations

Graphics And Web Design

Mobile Application Development

Enterprise Resource Planning (ERP) And Point Of Sale (POS) Development

They recently launched a complimentary Delivery Business to handle all their deliveries to clients. This also includes any other errands for the general populace at large for groceries, payments, pick and drops, consignment stock holding, and so on. They will be launching some innovative campaigns during the year which they believe will greatly benefit their clients. Due to their size and flat structure, their turnaround times are swift and on time. Their pricing remains very competitive particularly in comparison to other players. They are not bloated and prioritize passing on the dollar saving directly to their clients.

UNIQ Frontiers’ Target Market

Their target market started initially in providing services to small businesses. They then expanded to enter consumer electronics at the retail level, opening their first outlet in October 2019 at Shop G21 Eastgate Market. At the moment their market is still growing but they have set aside 2022 for an aggressive marketing campaign that started on digital platforms and will expand to conventional (traditional) media. They have embarked on having a double foothold in both services for business and consumer electronics for retail clients.

The UNIQ Frontiers Team

UNIQ Frontiers comprises a compact team strategically focusing on Business Development, Consultancy, Customer Relationship Management and a pool of technicians under the guidance of the Managing Consultant.

Challenges Currently Being Faced

UNIQ Frontiers’ main challenge has been the COVID-19. Their line of business is primarily fueled by retail. This was dealt a heavy blow when lockdowns and travel bans kicked in. The pandemic hit when they had just opened their first outlet. This compromised their quest for the projected retail growth they had initially envisaged. This hampered their ability to restock timeously. Grey imports are also contributing, in part, to a shrinking market for consumer electronics.

You Can Help Boost The UNIQ Frontiers Brand

Brand recognition is at the top of their goals right now. They envision becoming synonymous with great brands and offering impeccable service delivery. You can play your part by checking out their shops. You can also enquire with them on their various platforms and experience a UNIQue approach to how things can be done in ICT.

Openness To Business Or Investment Partnerships

UNIQ Frontiers is open to both but they deal with this case by case. Their doors are always open to collaboration as that is their ethos. They have found symbiotic relationships aligning with fellow players in the ICT industry. Thus definitely they are open to ideas and propositions. They pride themselves on being a very flexible business.

You can physically find UNIQ Frontiers at Shop G21 Eastgate Market, in Harare. You can contact them on WhatsApp via +263 719 114 986. Their call lines are +263 719 114 986 and +263 732 005 152. On social media, you can find them on Facebook, Twitter, and Instagram. You can also check out their website here